PRP firms have emerged as orchestrators of global information and news. The world today faces a military-industrial-media empire, bolstered by PRP firms, that is so powerful and complex that truth is mostly absent or reported only in disconnected segments with little historical context.
From Project Censored
By Peter Phillips
March 15, 2017
The expansion of public relations and propaganda (PRP) firms inside news systems in the world today has resulted in a deliberate form of news management. Maintenance of continuous news shows requires a constant and ever-entertaining supply of stimulating events and breaking news bites. Corporate media are increasingly dependent on various government agencies and PRP firms as sources of news.
The PRP industry has experienced phenomenal growth since 2001. In 2015, three publicly traded mega PR firms—Omnicom, WPP, and Interpublic Group—together employed 214,000 people across 170 countries, collecting $35 billion in combined revenue. Not only do these firms control massive wealth, they also possess a network of connections in powerful international institutions with direct links to national governments, multi-national corporations, global policy-making bodies, and the corporate media.
In The Practice of Public Relations, Fraser P. Seitel defined public relations as “helping an organization and its public adapt mutually to each other.” Propaganda can be defined as the dissemination of ideas and information for the purpose of inducing or intensifying specific attitudes and actions. Both PR and propaganda seek to change behaviors and ideas among the masses in support of the agendas of public and private institutions. (For an early history of state propaganda, see Jacuie L’Etang, “State Propaganda and Bureaucratic Intelligence: The Creation of the Public Relations in 20th Century Britain,” Public Relations Review 24, no. 4 (1998): 413-41.) As Douglas Kellner and other researchers have documented, since 9/11 public relations firms have contributed to increased levels of media propaganda.
Consider the Rendon Group, one of the key PR firms supporting US propaganda efforts during recent wars. In the 1980s, it produced public relations propaganda for the ousting of Panama’s president, Manuel Noriega. The Rendon Group also shaped international support for the first Gulf War, and in the 1990s created the Iraqi National Congress. The Rendon Group provided the images that mobilized public support for a permanent war on terror, including the fake news stories of the toppling of Saddam Hussein’s statue in Baghdad, the heroic rescue of US Army private Jessica Lynch, and dramatic tales of Iraq’s weapons of mass destruction. As James Bamford reported in a 2005 article in Rolling Stone, Pentagon documents show thirty-five contracts with Rendon from 2000-2004, worth a total of between $50-100 million dollars.
PRP firms have emerged as orchestrators of global informion and news. The world today faces a military-industrial-media empire, bolstered by PRP firms, that is so powerful and complex that truth is mostly absent or reported only in disconnected segments with little historical context. In late 1999, Ben Bagdikian, the author of Media Monopoly and former Washington Post editor, told me that he estimated that two-thirds of all news stories originated with PR firms; in 2003, an article from the Guardian conservatively estimated that 50-80% of news and business stories originated from public relations firms. The result is managed news by governments, corporations, and PRP firms—often interlocked—including both the release of specific stories intended to build public support as well as the deliberate non-coverage of news stories that may undermine capitalist elites’ goals and interests.
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